Moser Baer Enters the Indian Home Video Market*

Details

Case Code : CLBS082
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Moser Baer, optical storage manufacturer, Pyramid Saimira Theatre, Home video market, India, copyright license, Hindi movies, regional language movies, video piracy, film distributor, FMCG marketing, business strategy, distribution network, low cost manufacturing, entertainment business, VCD, DVD, Blu-ray, content distribution

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Abstract:

Moser Baer India Limited, the world's second largest optical storage manufacturer, announced its decision to enter the Indian home video market in the area of content distribution. This was expected to affect video piracy and reduce prices of VCDs and DVDs

Introduction In December 2006, Moser Baer India Limited (Moser Baer), the world's second largest optical storage manufacturer, announced its foray into the Indian home video market. Moser Baer had set up a separate Entertainment Business division to spearhead its entry in the entertainment sector through these initiatives in content distribution. Yogesh Mathur, Group CFO of Moser Baer, said that the company would leverage its proprietary technology and manufacturing strength to offer VCDs and DVDs at prices as low as Rs. 28 to Rs. 34 respectively.

Moser Baer also said that it would spend up to Rs. 5 billion over the next few years in this new initiative, which included plans to acquire copyrights and licenses for 7,000 movie titles in all major Indian languages.

Harish Dayani (Dayani), Chief Executive Officer of Moser Baer's Entertainment Business, said that the company aimed to own exclusive copyright licenses for 40 percent of the Hindi films made in India by end of 2007...